About Us
We not only take photos, we will create a story of each property, from food in a restaurant to linen in the rooms.
Efficiency is what really matters these days as people, possessed with the fear of missing out, are constantly looking for that next “best” thing. That means furiously scanning hundreds of photos in milliseconds on TripAdvisor, Agoda or Booking.com before making their decision to book.
If that photo doesn’t quickly and convincingly address the needs of the guest and resonate with them then they will simply take their gaze to the next property in the long list in front of them and you will be forgotten in moments.
We already know that photos play a 60% role in the guest’s decision-making process. People are more likely to book with you if they like your images.
That is why we firmly believe that improving your hotel photography provides one of the best possible returns on investment. Nothing is more omnipresent across your entire hotel marketing online presence than your photography.
Truly effective imagery adheres to some key principles. Firstly, quality images tell a story without being overt. They have a clear concept and generate an immediate understanding in the audience. Through imagery, your visitors should be able to interpret the purpose of the page they are on without even reading the content. Your site imagery should also have a positive psychological effect on your audience. Visitors should want to see more, learn more and feel more. This desire will encourage them to explore your site and, eventually, your hotel.
Lifestyle imagery is a vital part of any hospitality site. You need to provide your audience with context; they need to be able to see themselves interacting with your staff, amenities, environment and more. It also helps to choose imagery that resonates with the target you are trying to reach. An image of your pool may be vibrant and inviting, but on a page about your hotel meeting space it wouldn’t strike the right chord. If you’re looking to appeal to business travelers, an image of a family enjoying brunch would also seem out of place.
It is always best to use original images of your hotel as the primary source of photography for your website. This will give your site more personality and help you to tell a unique, captivating story. When shooting original photography we make sure that it conveys:- The Essence of Your Property (Capture the details that portray the feeling, heart, and soul of your hotel)– Your Heritage (Your hotel’s history should spark curiosity while showcasing the journey that made it what it is today)– Geographic Identifiers Use local imagery to draw future guests to your hotel’s unique location)
We can advice what will work the best for your property, excelling different channels and creating content tailored to your business.
Here true professionals
